Category: Marketing & Sales
Welcome to the Marketing & Sales category. Sales and marketing are everything. No matter your job title, you are in marketing and sales. At least if you want to stay in business, grow (with) your company, land a dream job or be promoted.
If you don’t know how to build a personal brand, how to sell your own ideas and all the competences you can provide and of course sell, and how to market actual products and services, you will rarely get noticed on the market.
Creating value is about innovating and solving problems. Delivering value means clearly and assertively communicating what value you can provide. Capturing value means getting paid for value created and delivered.
When it comes to delivering value, there are two simple rules: (1) No money equals no value created. And the second, (2) if you believe in yourself or the company you work for, you should never work a day in your life without selling. If you believe in something, sell it and sell it hard.
Under this category, you will find a collection of blog posts that will teach you all about personal branding and about authentic non-intrusive marketing and sales in general.